Discount Abercrombie Fitch can’t
World brand laboratory: In the near future, whether China Chanel will emerge one batch to be able internationally to obtain the approval top fashionable brand? 　
　Mao Jihong: Why can’t? China has the glorious history, the Chinese has the unique esthetic idea. Now many people unceasingly are pondering, diligently, we need are only the patience and the time. 　
　Japan is the example which is worth using for reference very much. In the 1970s-80s, in Japanese one year could emit more than 30,000 brands, although the elimination rate was very high, but survived the brand which got down, for example Issei Miyake, Sichuan guaranteed long Ling, Youji Yamamoto, has become the object which the global fashion pursued holds. They most successful place, lay in exactly has established own value system and the Eastern esthetic system, thus established the people to its cognition system. 　
　World brand laboratory: Must make the Chinese top brand, what works urgently? Option do and so on how fund, dissemination, brand culture, management, value system importances sort? 　
　Mao Jihong: Speaking of the importance, should be in turn the value system, the brand culture, the management, the fund and the dissemination. However Chanel each brand will possibly have own peculiar circumstance and the weak link. 　
　Generally speaking, Chinese birth top fashionable brand biggest barrier also in our oneself, in innovation. The copy overseas pattern, often makes money to be quite quick,Discount Abercrombie Fitch, but if straight copy, will lose own innovation ability, will lose to the modern spirit ponder, also has lost the establishment Chinese style esthetic system’s ability. 　　World brand laboratory: Is the value system also more important than the fund? If does not have the fund, your possibly anything also cannot make, does not have the means to let the customer know that has this kind of top brand.
　　Mao Jihong: So long as has the good idea, the Chanel good thing, did not worry not to be able to find the fund, our company has not encountered the difficulty in the fund. Moreover, to the growth brand, the advertisement is possibly a handle double-edged sword. The brand growth needs the process, cannot premature overdraw own reputation; When the brand internal system, the dissemination system, the sales system, the service system and the brand maintenance system merges into one organic whole, the popularity will be successful.
