Luxury goods in the international community is defined as “a people’s survival and development needs beyond the scope of, with unique, scarce, rare and other characteristics of the consumer.”
Luxury consumption is divided into two phases, first, conspicuous consumption, and second, self-satisfaction and consumption. With the European luxury goods markets are more mature, China’s luxury market has its own peculiarities, that is in the consumer psychologically, vanity than taste. China’s luxury market showing strong consumer characteristics of vanity, which is conspicuous consumption.
One of the characteristics of luxury personalized, luxury buyers seeking individuality is Zhang Yang. How to avoid weaknesses, so that shoppers in a quiet, undisturbed to feel more comfortable shopping environment, but also highlight the personality and taste. Competition in high-end department stores to the last, or more than service, more than the software. Is not only selling prices of luxury goods, but also selling ideas and culture, is committed to bringing our customers a wonderful feeling of supreme quality and perfect to enjoy.
For the high-end department stores is not the blind pursuit of the brand, but should be based on the needs of consumers to choose a luxury, to a certain extent, the right ahead, but certainly should be well ahead, or too much ahead of the highbrow. Previous international top brands have set up counters at the five-star hotels, and now have also entered the high-end department stores, upscale department store in the choice of luxury at the same time, luxury goods are also select high-level department stores, only the two match each other, mutual adaptation, in order to truly realize the complementary advantages win-win situation.
High-end department stores and luxury brands of Calvin Klein cooperation can be taken to a pure joint, large insurance at the end, the small insurance at the end of, pure leasing, self-employed, custodian, etc., to find the best balance between interests of both sides. Sometimes high-end department stores in order to attract international brands assigned to must also be subsidizing the dowry. Shopping from the luxury brand’s revenue includes rent, rake and Paul at the end of the draw is proportional to approximately 10%, according to the brand’s sales will be adjusted. And many shopping malls fees far lower than this, Paul has also often been Calvin Klein dismissed at the end. In addition, the renovation cost of basic supplies by the high-end department stores posted a luxury brand. Generally a counter decorated as little as one million, 200 million, a department store in Shanghai allegedly GUCCI store on the paste for the introduction of the 2000 million renovation. Stationed in international top brands smoothly, there is conducive to enhancing the quality and grade of high-end department stores, various luxury brands attaches great importance to atmosphere and are Calvin Klein concerned about their surrounding what brand, the typical “feather flock together.”
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